| Type of Material: | Thesis |
| Title: | A study of advertisements using 9-ending prices on consumers` perception and buying behavior |
| Researcher: | Kumar, Santosh |
| Guide: | Pandey, Mrinalini |
| Department: | Department of Management Studies |
| Publisher: | Indian School of Mines, Dhanbad |
| Place: | Dhanbad |
| Year: | 2020 |
| Language: | English |
| Subject: | consumers` perception | study of advertisements |
| Dissertation/Thesis Note: | PhD |
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