| Type of Material: | Thesis |
| Title: | Study of emotional response of consumers towards Indian television advertisements of automobile sector |
| Researcher: | Jerath, Sanjay |
| Guide: | Pandey, Mrinalini |
| Department: | Department of Management Studies |
| Publisher: | Indian School of Mines, Dhanbad |
| Place: | Dhanbad |
| Year: | 2016 |
| Language: | English |
| Subject: | Marketing management | Advertisement |
| Dissertation/Thesis Note: | PhD |
| 000 | 00000ntm a2200000ua 4500 | |
| 001 | 270735 | |
| 003 | IN-AhILN | |
| 005 | 2016-04-29 08:47:11 | |
| 008 | __ | 160429t2016||||ii#||||g|m||||||||||eng|| |
| 035 | __ | |a(IN-AhILN)th_270735 |
| 040 | __ | |aISMD_826004|dIN-AhILN |
| 041 | __ | |aeng |
| 100 | __ | |aJerath, Sanjay|eResearcher |
| 110 | __ | |aDepartment of Management Studies|bIndian School of Mines, Dhanbad|dDhanbad |
| 245 | __ | |aStudy of emotional response of consumers towards Indian television advertisements of automobile sector |
| 260 | __ | |aDhanbad|bIndian School of Mines, Dhanbad|c2016 |
| 502 | __ | |bPhD |
| 518 | __ | |oDate of Notification|d2016 |
| 653 | __ | |aMarketing management |
| 653 | __ | |aAdvertisement |
| 700 | __ | |aPandey, Mrinalini|eGuide |
| 905 | __ | |anotification |
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