| Type of Material: | Thesis |
| Title: | Effect of celebrity endorsements on brands advertised on television: a study of Kolkata market |
| Researcher: | Roy, Kisholoy |
| Guide: | Singh, Somiya | Basu, Rita |
| Department: | Department of Management Studies |
| Publisher: | Indian School of Mines, Dhanbad |
| Place: | Dhanbad |
| Year: | 2015 |
| Language: | English |
| Subject: | Marketing management | Advertisement |
| Dissertation/Thesis Note: | PhD |
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| 001 | 269524 | |
| 003 | IN-AhILN | |
| 005 | 2015-12-01 12:42:09 | |
| 008 | __ | 151201t2015||||ii#||||g|m||||||||||eng|| |
| 035 | __ | |a(IN-AhILN)th_269524 |
| 040 | __ | |aISMD_826004|dIN-AhILN |
| 041 | __ | |aeng |
| 100 | __ | |aRoy, Kisholoy|eResearcher |
| 110 | __ | |aDepartment of Management Studies|bIndian School of Mines, Dhanbad|dDhanbad |
| 245 | __ | |aEffect of celebrity endorsements on brands advertised on television: a study of Kolkata market |
| 260 | __ | |aDhanbad|bIndian School of Mines, Dhanbad|c2015 |
| 502 | __ | |bPhD |
| 518 | __ | |oDate of Notification|d2015 |
| 653 | __ | |aMarketing management |
| 653 | __ | |aAdvertisement |
| 700 | __ | |aSingh, Somiya|eGuide |
| 700 | __ | |aBasu, Rita|eGuide |
| 905 | __ | |anotification |
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