| Type of Material: | Thesis |
| Title: | Effect of celebrity endorsements on brands advertised on television: a study of Kolkata market |
| Researcher: | Roy, Kisholoy |
| Guide: | Singh, Somiya | Basu, Rita |
| Department: | Department of Management Studies |
| Publisher: | Indian School of Mines, Dhanbad |
| Place: | Dhanbad |
| Year: | 2015 |
| Language: | English |
| Subject: | Marketing management | Advertisement |
| Dissertation/Thesis Note: | PhD |
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