| 1 | Celebrity endorsement and consumer buying behaviour in Kerala - an empirical analysis | |
| Researcher: | P, K, Abdussalam | |
| Guide: | B, Johnson | |
| University: | University of Calicut, Kozhikode | |
| Language: | English | |
| 2 | Sports celebrity endorsement in positioning of brand for measuring purchase intention of customers | |
| Researcher: | Malik, Abdullah | |
| Guide: | Sudhakar, Bushan. D. | |
| University: | Pondicherry University, Puducherry | |
| Language: | English | |
| Shodhganga | ||