| Type of Material: | Thesis |
| Title: | Celebrity endorsement and consumer buying behaviour in Kerala - an empirical analysis |
| Researcher: | P, K, Abdussalam |
| Guide: | B, Johnson |
| Department: | Faculty of Commerce & Management Studies |
| Publisher: | University of Calicut, Kozhikode |
| Place: | Kerala |
| Year: | 2017 |
| Language: | English |
| Subject: | Celebrity Endorsement | Consumer Buying | Kerala |
| Dissertation/Thesis Note: | PhD |
| 000 | 00000ntm a2200000ua 4500 | |
| 001 | 273573 | |
| 003 | IN-AhILN | |
| 005 | 2017-06-12 13:54:11 | |
| 008 | __ | 170612t2017||||ii#||||g|m||||||||||eng|| |
| 035 | __ | |a(IN-AhILN)th_273573 |
| 040 | __ | |aCALI_673635|dIN-AhILN |
| 041 | __ | |aeng |
| 100 | __ | |aP, K, Abdussalam|eResearcher |
| 110 | __ | |aFaculty of Commerce & Management Studies|bUniversity of Calicut, Kozhikode|dKerala |
| 245 | __ | |aCelebrity endorsement and consumer buying behaviour in Kerala - an empirical analysis |
| 260 | __ | |aKerala|bUniversity of Calicut, Kozhikode|c2017 |
| 502 | __ | |bPhD |
| 653 | __ | |aCelebrity Endorsement |
| 653 | __ | |aConsumer Buying |
| 653 | __ | |aKerala |
| 700 | __ | |aB, Johnson|eGuide |
| 905 | __ | |anotification |
User Feedback Comes Under This section.