| Type of Material: | Thesis |
| Title: | Celebrity endorsement and consumer buying behaviour in Kerala - an empirical analysis |
| Researcher: | P, K, Abdussalam |
| Guide: | B, Johnson |
| Department: | Faculty of Commerce & Management Studies |
| Publisher: | University of Calicut, Kozhikode |
| Place: | Kerala |
| Year: | 2017 |
| Language: | English |
| Subject: | Celebrity Endorsement | Consumer Buying | Kerala |
| Dissertation/Thesis Note: | PhD |
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