| 1 | Brand personality congruence and its effect on brand loyalty - an empirical study |
| Researcher: | Jana, Sudipta, Kumar |
| Guide: | Das, Jyoti Ranjan |
| University: | Siksha O Anusandhan University |
| Language: | English |
| 2 | The impact of brand personality on brand equity: a study of mediating factors |
| Researcher: | Ahmed, Anees |
| Guide: | Thyagaraj, K, S |
| University: | Indian School of Mines, Dhanbad |
| Language: | English |