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1

A STUDY OF BRAND LOYALTY AND ITS EFFECTS ON CONSUMERS’ BUYING BEHAVIOUR IN THE CASE OF TOOTHPASTE IN THE STATE OF GUJARAT

Researcher:JOSHI, MANTHAN
Guide:DHADHAL, CHITRALEKHA H.
University:Saurashtra University, Rajkot
Language:English
Shodhganga
2

A study of brand loyalty and its effects on consumers' buying behaviour in the case of toothpaste in the state of Gujarat

Researcher:Joshi, Manthan Manojbhai
Guide:Dhadhal, Chitralekha H.
University:Saurashtra University, Rajkot
Language:English