Title : A STUDY OF BRAND LOYALTY AND ITS EFFECTS ON CONSUMERS’ BUYING BEHAVIOUR IN THE CASE OF TOOTHPASTE IN THE STATE OF GUJARAT

Type of Material: Thesis
Title: A STUDY OF BRAND LOYALTY AND ITS EFFECTS ON CONSUMERS’ BUYING BEHAVIOUR IN THE CASE OF TOOTHPASTE IN THE STATE OF GUJARAT
Researcher: JOSHI, MANTHAN
Guide: DHADHAL, CHITRALEKHA H.
Department: Department of Commerce
Publisher: Saurashtra University, Rajkot
Place: Rajkot
Year: 2022
Language: English
Subject: Business
Economics and Business
Social Sciences
Commerce
Social Sciences
Dissertation/Thesis Note: PhD; Department of Commerce, Saurashtra University, Rajkot, Rajkot; 2022
Fulltext: Shodhganga

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035__|a(IN-AhILN)th_455985
040__|aSAUR_360005|dIN-AhILN
041__|aeng
100__|aJOSHI, MANTHAN|eResearcher
110__|aDepartment of Commerce|bSaurashtra University, Rajkot|dRajkot|ein|0U-0151
245__|aA STUDY OF BRAND LOYALTY AND ITS EFFECTS ON CONSUMERS’ BUYING BEHAVIOUR IN THE CASE OF TOOTHPASTE IN THE STATE OF GUJARAT
260__|aRajkot|bSaurashtra University, Rajkot|c2022
300__|dDVD
502__|cDepartment of Commerce, Saurashtra University, Rajkot, Rajkot|d2022|bPhD
518__|d2022|oDate of Award
518__|oDate of Registration|d2018
650__|aCommerce|2UGC
650__|aSocial Sciences|2AIU
653__|aBusiness
653__|aEconomics and Business
653__|aSocial Sciences
700__|aDHADHAL, CHITRALEKHA H.|eGuide
856__|uhttp://shodhganga.inflibnet.ac.in/handle/10603/509348|yShodhganga
905__|afromsg

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