Title : A STUDY OF BRAND LOYALTY AND ITS EFFECTS ON CONSUMERS’ BUYING BEHAVIOUR IN THE CASE OF TOOTHPASTE IN THE STATE OF GUJARAT

Type of Material: Thesis
Title: A STUDY OF BRAND LOYALTY AND ITS EFFECTS ON CONSUMERS’ BUYING BEHAVIOUR IN THE CASE OF TOOTHPASTE IN THE STATE OF GUJARAT
Researcher: JOSHI, MANTHAN
Guide: DHADHAL, CHITRALEKHA H.
Department: Department of Commerce
Publisher: Saurashtra University, Rajkot
Place: Rajkot
Year: 2022
Language: English
Subject: Business
Economics and Business
Social Sciences
Commerce
Social Sciences
Dissertation/Thesis Note: PhD; Department of Commerce, Saurashtra University, Rajkot, Rajkot; 2022
Fulltext: Shodhganga

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035__|a(IN-AhILN)th_455985
040__|dIN-AhILN|aSAUR_360005
041__|aeng
100__|eResearcher|aJOSHI, MANTHAN
110__|aDepartment of Commerce|0U-0151|dRajkot|bSaurashtra University, Rajkot|ein
245__|aA STUDY OF BRAND LOYALTY AND ITS EFFECTS ON CONSUMERS’ BUYING BEHAVIOUR IN THE CASE OF TOOTHPASTE IN THE STATE OF GUJARAT
260__|aRajkot|c2022|bSaurashtra University, Rajkot
300__|dDVD
502__|d2022|bPhD|cDepartment of Commerce, Saurashtra University, Rajkot, Rajkot
518__|d2022|oDate of Award
518__|oDate of Registration|d2018
650__|aCommerce|2UGC
650__|aSocial Sciences|2AIU
653__|aBusiness
653__|aEconomics and Business
653__|aSocial Sciences
700__|aDHADHAL, CHITRALEKHA H.|eGuide
856__|uhttp://shodhganga.inflibnet.ac.in/handle/10603/509348|yShodhganga
905__|afromsg

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