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1

A study on effectiveness of promotion mix strategies on customers of hospitals in Pune city

Researcher:Raut, Neelam Vishal
Guide:Sanvikar, Balkrishna V.
University:Savitribai Phule Pune University
Language:English
Shodhganga
2

A study of impact of promotional strategies for over the counter OTC drugs on consumerswith special reference to selected therapeutic groups in Pune city

Researcher:Lad,Mrinalini Madhusudan
Guide:Berad, Nilesh R.
University:Savitribai Phule Pune University
Language:English
Shodhganga