| Type of Material: | Thesis |
| Title: | A study on effectiveness of promotion mix strategies on customers of hospitals in Pune city |
| Researcher: | Raut, Neelam Vishal |
| Guide: | Sanvikar, Balkrishna V. |
| Department: | Department of Management Science |
| Publisher: | Savitribai Phule Pune University |
| Place: | Pune |
| Year: | 03/2018 |
| Language: | English |
| Subject: | Social Sciences,Economics and Business,Management | Marketing Management | Effectiveness | Promotion mix strategies | Customers | Hospitals | Pune city | Management | Social Sciences |
| Dissertation/Thesis Note: | PhD; Department of Management Science, Savitribai Phule Pune University, Pune |
| Fulltext: | Shodhganga |
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| 035 | __ | |a(IN-AhILN)th_449460 |
| 040 | __ | |aPUNE_411007|dIN-AhILN |
| 041 | __ | |aeng |
| 100 | __ | |aRaut, Neelam Vishal|eResearcher |
| 110 | __ | |aDepartment of Management Science|bSavitribai Phule Pune University|dPune|ein |
| 245 | __ | |aA study on effectiveness of promotion mix strategies on customers of hospitals in Pune city |
| 260 | __ | |aPune|bSavitribai Phule Pune University|c03/2018 |
| 300 | __ | |dDVD |
| 502 | __ | |bPhD|cDepartment of Management Science, Savitribai Phule Pune University, Pune |
| 518 | __ | |d2018-08-24|oDate of Award |
| 518 | __ | |d1970-01-01|oDate of Registration |
| 520 | __ | |anewline |
| 650 | __ | |aManagement|2UGC |
| 650 | __ | |aSocial Sciences|2AIU |
| 653 | __ | |aSocial Sciences,Economics and Business,Management |
| 653 | __ | |aMarketing Management |
| 653 | __ | |aEffectiveness |
| 653 | __ | |aPromotion mix strategies |
| 653 | __ | |aCustomers |
| 653 | __ | |aHospitals |
| 653 | __ | |aPune city |
| 700 | __ | |eGuide|aSanvikar, Balkrishna V. |
| 856 | __ | |uhttp://shodhganga.inflibnet.ac.in/handle/10603/237555|yShodhganga |
| 905 | __ | |afromsg |
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