| Type of Material: | Thesis |
| Title: | A study of impact of promotional strategies for over the counter OTC drugs on consumerswith special reference to selected therapeutic groups in Pune city |
| Researcher: | Lad,Mrinalini Madhusudan |
| Guide: | Berad, Nilesh R. |
| Department: | METs Institute of Management |
| Publisher: | Savitribai Phule Pune University |
| Place: | Pune |
| Year: | 06/2017 |
| Language: | English |
| Subject: | Social Sciences,Economics and Business,Management | Marketing Management | Impact of promotional strategies | Over-the-counter Drugs | Consumers | Therapeutic groups | Pune city | Management | Social Sciences |
| Dissertation/Thesis Note: | PhD; METs Institute of Management, Savitribai Phule Pune University, Pune |
| Fulltext: | Shodhganga |
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| 001 | 449466 | |
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| 040 | __ | |aPUNE_411007|dIN-AhILN |
| 041 | __ | |aeng |
| 100 | __ | |aLad,Mrinalini Madhusudan|eResearcher |
| 110 | __ | |aMETs Institute of Management|bSavitribai Phule Pune University|dPune|ein |
| 245 | __ | |aA study of impact of promotional strategies for over the counter OTC drugs on consumerswith special reference to selected therapeutic groups in Pune city |
| 260 | __ | |aPune|bSavitribai Phule Pune University|c06/2017 |
| 300 | __ | |dDVD |
| 502 | __ | |bPhD|cMETs Institute of Management, Savitribai Phule Pune University, Pune |
| 518 | __ | |d2017-09-25|oDate of Award |
| 518 | __ | |d2012-07-18|oDate of Registration |
| 520 | __ | |anewline |
| 650 | __ | |aManagement|2UGC |
| 650 | __ | |aSocial Sciences|2AIU |
| 653 | __ | |aSocial Sciences,Economics and Business,Management |
| 653 | __ | |aMarketing Management |
| 653 | __ | |aImpact of promotional strategies |
| 653 | __ | |aOver-the-counter Drugs |
| 653 | __ | |aConsumers |
| 653 | __ | |aTherapeutic groups |
| 653 | __ | |aPune city |
| 700 | __ | |eGuide|aBerad, Nilesh R. |
| 856 | __ | |uhttp://shodhganga.inflibnet.ac.in/handle/10603/237562|yShodhganga |
| 905 | __ | |afromsg |
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