| 1 | Effectiveness of advertising on rural masses: A study of consumer goods |
| Researcher: | Singh, Sonia Sampuran |
| Guide: | Kaushik, V K |
| University: | Maharshi Dayanand University |
| Language: | English |
| 2 | Role and effectiveness of advertising media- A study of selected consumer durables |
| Researcher: | Balhara, Jyoti H S |
| Guide: | Boora, A S |
| University: | Maharshi Dayanand University |
| Language: | English |