| Type of Material: | Thesis |
| Title: | Effectiveness of advertising on rural masses: A study of consumer goods |
| Researcher: | Singh, Sonia Sampuran |
| Guide: | Kaushik, V K |
| Department: | Department of IMSAR |
| Publisher: | Maharshi Dayanand University |
| Place: | Rohtak |
| Year: | 2008 |
| Language: | English |
| Subject: | Management Sciences | IMSAR |
| Dissertation/Thesis Note: | PhD |
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