Title : Role and effectiveness of advertising media- A study of selected consumer durables

Type of Material: Thesis
Title: Role and effectiveness of advertising media- A study of selected consumer durables
Researcher: Balhara, Jyoti H S
Guide: Boora, A S
Department: Department of IMSAR
Publisher: Maharshi Dayanand University
Place: Rohtak
Year: 2008
Language: English
Subject: Management Sciences
IMSAR
Dissertation/Thesis Note: PhD

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035__|a(IN-AhILN)th_209492
040__|aMDND_124001|dIN-AhILN
041__|aeng
100__|aBalhara, Jyoti H S|eResearcher
110__|aDepartment of IMSAR|bMaharshi Dayanand University|dRohtak|eIN
245__|aRole and effectiveness of advertising media- A study of selected consumer durables
260__|aRohtak|bMaharshi Dayanand University|c2008
502__|bPhD
653__|aManagement Sciences
653__|aIMSAR
700__|aBoora, A S|eGuide
905__|anotification

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