| 1 | A study of the effect of sales promotion on consumption of fast moving consumer goods in Kerala | |
| Researcher: | C, Abdul Majeed | |
| Guide: | Muraleedharan, K P | |
| University: | University of Calicut | |
| Language: | English | |
| Shodhganga | ||
| 2 | ||
| Researcher: | Krishnakumar, K M | |
| Guide: | Muraleedharan, K P | |
| University: | University of Calicut | |
| Language: | English | |