| 1 | Impact of brand equity dimensions on buying behaviour for cell phones | |
| Researcher: | Ambujakshan, Anupama | |
| Guide: | Desai, Mamta. Brahmbhatt | |
| University: | Gujarat University, Ahmedabad | |
| Language: | English | |
| Shodhganga | ||
| 2 | ||
| Researcher: | Joseph, Sibichan | |
| Guide: | Zacharias, Siby | |
| University: | Mahatma Gandhi University, Kottayam | |
| Language: | English | |