| Type of Material: | Thesis |
| Title: | The influence of customer based brand equity on buying behaviour - a study with special reference to convenience goods in Kerala |
| Researcher: | Joseph, Sibichan |
| Guide: | Zacharias, Siby |
| Department: | Faculty of Management Studies |
| Publisher: | Mahatma Gandhi University, Kottayam |
| Place: | Kottayam |
| Year: | 2017 |
| Language: | English |
| Subject: | Customer | Equity | Buying Behaviour | Convenience Goods | Kerala |
| Dissertation/Thesis Note: | PhD |
| 000 | 00000ntm a2200000ua 4500 | |
| 001 | 274087 | |
| 003 | IN-AhILN | |
| 005 | 2017-08-29 07:56:20 | |
| 008 | __ | 170829t2017||||ii#||||g|m||||||||||eng|| |
| 035 | __ | |a(IN-AhILN)th_274087 |
| 040 | __ | |aMGND_686560|dIN-AhILN |
| 041 | __ | |aeng |
| 100 | __ | |aJoseph, Sibichan|eResearcher |
| 110 | __ | |aFaculty of Management Studies|bMahatma Gandhi University, Kottayam|dKottayam |
| 245 | __ | |aThe influence of customer based brand equity on buying behaviour - a study with special reference to convenience goods in Kerala |
| 260 | __ | |aKottayam|bMahatma Gandhi University, Kottayam|c2017 |
| 502 | __ | |bPhD |
| 653 | __ | |aCustomer |
| 653 | __ | |aEquity |
| 653 | __ | |aBuying Behaviour |
| 653 | __ | |aConvenience Goods |
| 653 | __ | |aKerala |
| 700 | __ | |aZacharias, Siby|eGuide |
| 905 | __ | |anotification |
User Feedback Comes Under This section.