| Type of Material: | Thesis |
| Title: | The influence of customer based brand equity on buying behaviour - a study with special reference to convenience goods in Kerala |
| Researcher: | Joseph, Sibichan |
| Guide: | Zacharias, Siby |
| Department: | Faculty of Management Studies |
| Publisher: | Mahatma Gandhi University, Kottayam |
| Place: | Kottayam |
| Year: | 2017 |
| Language: | English |
| Subject: | Customer | Equity | Buying Behaviour | Convenience Goods | Kerala |
| Dissertation/Thesis Note: | PhD |
User Feedback Comes Under This section.