| 1 | Effectiveness of endorsements in advertising: a customer perspective |
| Researcher: | Kumar, Satish |
| Guide: | Bansal, Harbhajan |
| University: | Guru Jambheshwar University of Science and Technology, Hisar |
| Language: | English |
| 2 | Creativity in advertising: A case study of consumer products in India |
| Researcher: | Dubey, Sujit Kumar |
| University: | Banaras Hindu University |
| Language: | English |