1 | Role of product colour as visual cue on consumer purchasing decision in selected categories | |
Researcher: | Singh, Amrita | |
Guide: | Ruparel, Neelima | |
University: | Gujarat University, Ahmedabad | |
Language: | English | |
Shodhganga | ||
2 | Analysing the effect of social media marketing activities on customer's purchase intention | |
Researcher: | Sharma, Sukanya | |
Guide: | Singh, SaumyaDas, Gairik | |
University: | Indian School of Mines, Dhanbad | |
Language: | English | |
3 | A study on impact of social networking sites on purchase behaviour of consumers in Andhra Pradesh | |
Researcher: | Rao, Nauru Venkata Anantha Lakshi | |
Guide: | Reddy, Jaya Prakash | |
University: | Acharya Nagarjuna University, Guntur | |
Language: | English |