| Type of Material: | Thesis |
| Title: | Role of product colour as visual cue on consumer purchasing decision in selected categories |
| Researcher: | Singh, Amrita |
| Guide: | Ruparel, Neelima |
| Department: | Faculty of Commerce |
| Publisher: | Gujarat University, Ahmedabad |
| Place: | Ahmedabad |
| Year: | 2023 |
| Language: | English |
| Subject: | Consumer purchasing | Colour | Commerce | Arts, Humanities and Languages |
| Dissertation/Thesis Note: | PhD; Faculty of Commerce, Gujarat University, Ahmedabad, Ahmedabad; 2023 |
| Fulltext: | Shodhganga |
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| 001 | 446654 | |
| 003 | IN-AhILN | |
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| 008 | __ | 230519t2023||||ii#||||g|m||||||||||eng|| |
| 035 | __ | |a(IN-AhILN)th_446654 |
| 040 | __ | |aGJUL_380009|dIN-AhILN |
| 041 | __ | |aeng |
| 100 | __ | |aSingh, Amrita|eResearcher |
| 110 | __ | |aFaculty of Commerce|bGujarat University, Ahmedabad|dAhmedabad|ein|0U-0136 |
| 245 | __ | |aRole of product colour as visual cue on consumer purchasing decision in selected categories |
| 260 | __ | |c2023|aAhmedabad|bGujarat University, Ahmedabad |
| 300 | __ | |a186p. |
| 502 | __ | |bPhD|cFaculty of Commerce, Gujarat University, Ahmedabad, Ahmedabad|d2023 |
| 518 | __ | |oDate of Notification|d2023-04-25 |
| 650 | __ | |aCommerce|2UGC |
| 650 | __ | |aArts, Humanities and Languages|2AIU |
| 653 | __ | |aConsumer purchasing |
| 653 | __ | |aColour |
| 700 | __ | |aRuparel, Neelima|eGuide |
| 856 | __ | |uhttp://shodhganga.inflibnet.ac.in/handle/10603/482416|yShodhganga |
| 905 | __ | |anotification |
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