1 | Celebrity endorsement and consumer buying behaviour in Kerala - an empirical analysis | |
Researcher: | P, K, Abdussalam | |
Guide: | B, Johnson | |
University: | University of Calicut, Kozhikode | |
Language: | English | |
2 | ||
Researcher: | Nandam, Siva. Surendra | |
Guide: | Murthy, Narayana | |
University: | Acharya Nagarjuna University, Guntur | |
Language: | English | |
3 | ||
Researcher: | Khandare,Anilkumar U. | |
Guide: | Ingle,Arun M. | |
University: | Savitribai Phule Pune University | |
Language: | English | |
Shodhganga |