Title : Impact of internet advertisement on consumer buying behaviour an exploratory research for life insurance products with reference to Ahmednagar district

Type of Material: Thesis
Title: Impact of internet advertisement on consumer buying behaviour an exploratory research for life insurance products with reference to Ahmednagar district
Researcher: Khandare,Anilkumar U.
Guide: Ingle,Arun M.
Department: Pravara Institute of Research and Education in Natural and Social Sciences (PIRENS)
Publisher: Savitribai Phule Pune University
Place: Pune
Year: 08/2017
Language: English
Subject: Social Sciences
Management
Marketing management
Internet advertisement
Consumer buying behaviour
Exploratory research
Life insurance
Ahmednagar
Management
Social Sciences
Dissertation/Thesis Note: PhD; Pravara Institute of Research and Education in Natural and Social Sciences (PIRENS), Savitribai Phule Pune University, Pune
Fulltext: Shodhganga

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