| 1 | The effect of sales promotion on consumer based Brand Equity | |
| Researcher: | Zacharias, Siby | |
| Guide: | Manalel, James | |
| University: | Cochin University of Science and Technology | |
| Language: | English | |
| Shodhganga | ||
| 2 | Effects of sales promotions on Consumer preferences and brand equity perception | |
| Researcher: | Vaishnani, Haresh B. | |
| Guide: | Bhayani, Sanjay J. | |
| University: | Saurashtra University, Rajkot | |
| Language: | English | |
| Shodhganga | ||