| Type of Material: | Thesis |
| Title: | Effects of sales promotions on Consumer preferences and brand equity perception : With specific reference to FMCG products |
| Researcher: | Vaishnani, Haresh B. |
| Guide: | Bhayani, Sanjay J. |
| Department: | Department of Business Management |
| Publisher: | Saurashtra University, Rajkot |
| Place: | Rajkot |
| Year: | 2011 |
| Language: | English |
| Subject: | Business Managment | Equity | FMCG | Economics | Arts, Humanities and Languages |
| Dissertation/Thesis Note: | PhD; 2011 |
| Fulltext: | Shodhganga |
User Feedback Comes Under This section.