| Type of Material: | Thesis |
| Title: | Effects of sales promotions on Consumer preferences and brand equity perception : With specific reference to FMCG products |
| Researcher: | Vaishnani, Haresh B. |
| Guide: | Bhayani, Sanjay J. |
| Department: | Department of Business Management |
| Publisher: | Saurashtra University, Rajkot |
| Place: | Rajkot |
| Year: | 2011 |
| Language: | English |
| Subject: | Business Managment | Equity | FMCG | Economics | Arts, Humanities and Languages |
| Dissertation/Thesis Note: | PhD; 2011 |
| Fulltext: | Shodhganga |
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| 001 | 447241 | |
| 003 | IN-AhILN | |
| 005 | 2023-07-05 16:14:21 | |
| 008 | __ | 230705t2011||||ii#||||g|m||||||||||eng|| |
| 035 | __ | |a(IN-AhILN)th_447241 |
| 040 | __ | |aSAUR_360005|dIN-AhILN |
| 041 | __ | |aeng |
| 100 | __ | |aVaishnani, Haresh B.|eResearcher |
| 110 | __ | |aDepartment of Business Management|bSaurashtra University, Rajkot|dRajkot|ein |
| 245 | __ | |aEffects of sales promotions on Consumer preferences and brand equity perception|bWith specific reference to FMCG products |
| 260 | __ | |aRajkot|bSaurashtra University, Rajkot|c2011 |
| 300 | __ | |dDVD|a385p. |
| 500 | __ | |aAbstract includes, References are given Chapter wise |
| 502 | __ | |bPhD|d2011 |
| 520 | __ | |aThe Indian FMCG sector is the fourth largest sector in the economy with a total market size in excess of US$ 20.1 billion. It has a strong MNC presence and is characterized by a well-established distribution network, intense competition between the organized and unorganized segments and low operational cost. Availability of key raw materials, cheaper labour costs and presence across the entire value chain gives India a competitive advantage. Also, increase in the urban population, along with increase in income levels and the availability of new categories, would help the urban areas maintain their position in terms of consumption. At present, urban India accounts for 66% of total FMCG consumption, with rural India accounting for the remaining 34%. However, rural India accounts for more than 40% consumption in major FMCG categories such as personal care, fabric care, and hot beverages. newlineFamily income is one of the variables which should be considered while designing sales promotion schemes more specifi |
| 650 | __ | |aEconomics|2UGC |
| 650 | __ | |aArts, Humanities and Languages|2AIU |
| 653 | __ | |aBusiness Managment |
| 653 | __ | |aEquity |
| 653 | __ | |aFMCG |
| 700 | __ | |aBhayani, Sanjay J.|eGuide |
| 856 | __ | |uhttp://shodhganga.inflibnet.ac.in/handle/10603/2283|yShodhganga |
| 905 | __ | |afromsg |
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