1 | Impact of TV advertisements on buying behaviour: an empirical study |
Researcher: | Sharma, Ruchi |
Guide: | Kumar, Vinod |
University: | Guru Jambheshwar University of Science & Technology |
Language: | English |
2 | |
Researcher: | Kathuria, Vaishali |
Guide: | Pandey, Bandana |
University: | Guru Jambheshwar University of Science & Technology |
Language: | English |
3 | Management of stress in Indian advertising agencies: a study of copywriters |
Researcher: | Deogirikar, Pramod |
Guide: | Jain, Sangeeta |
University: | Devi Ahilya Vishwavidyalaya |
Language: | English |
4 | Effectiveness of endorsements in advertising: a customer perspective |
Researcher: | Kumar, Satish |
Guide: | Bansal, Harbhajan |
University: | Guru Jambheshwar University of Science and Technology, Hisar |
Language: | English |