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Indian School of Mines, Dhanbad [1]
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Antecedents [1]
Consumer engagement [1]
Engineering and Technology [1]
Indian [1]
Management [1]
Marketing [1]
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English [1]
Year
2023 [1]
Researcher
Singh, Akansha [1]
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Pathak, Govind Swaroop [1]
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Dhanbad [1]
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Antecedents and outcomes of consumer engagement via cause-related marketing in Indian context
