| Type of Material: | Thesis |
| Title: | Antecedents and outcomes of consumer engagement via cause-related marketing in Indian context : A mixed-method study |
| Researcher: | Singh, Akansha |
| Guide: | Pathak, Govind Swaroop |
| Department: | Department of Management Studies and Industrial Engineering |
| Publisher: | Indian School of Mines, Dhanbad |
| Place: | Dhanbad |
| Year: | 2023 |
| Language: | English |
| Subject: | Antecedents | Consumer engagement | Marketing | Indian | Management | Engineering and Technology |
| Dissertation/Thesis Note: | PhD; Department of Management Studies and Industrial Engineering, Indian School of Mines, Dhanbad, Dhanbad; 2023; 2016DR0093 |
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