| Type of Material: | Thesis |
| Title: | Antecedents and outcomes of consumer engagement via cause-related marketing in Indian context : A mixed-method study |
| Researcher: | Singh, Akansha |
| Guide: | Pathak, Govind Swaroop |
| Department: | Department of Management Studies and Industrial Engineering |
| Publisher: | Indian School of Mines, Dhanbad |
| Place: | Dhanbad |
| Year: | 2023 |
| Language: | English |
| Subject: | Antecedents | Consumer engagement | Marketing | Indian | Management | Engineering and Technology |
| Dissertation/Thesis Note: | PhD; Department of Management Studies and Industrial Engineering, Indian School of Mines, Dhanbad, Dhanbad; 2023; 2016DR0093 |
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| 001 | 446523 | |
| 003 | IN-AhILN | |
| 005 | 2023-05-10 16:22:42 | |
| 008 | __ | 230504t2023||||ii#||||g|m||||||||||eng|| |
| 035 | __ | |a(IN-AhILN)th_446523 |
| 040 | __ | |aISMD_826004|dIN-AhILN |
| 041 | __ | |aeng |
| 100 | __ | |aSingh, Akansha|eResearcher |
| 110 | __ | |aDepartment of Management Studies and Industrial Engineering|bIndian School of Mines, Dhanbad|dDhanbad|ein|0U-0205 |
| 245 | __ | |aAntecedents and outcomes of consumer engagement via cause-related marketing in Indian context|bA mixed-method study |
| 260 | __ | |bIndian School of Mines, Dhanbad|c2023|aDhanbad |
| 502 | __ | |cDepartment of Management Studies and Industrial Engineering, Indian School of Mines, Dhanbad, Dhanbad|d2023|o2016DR0093|bPhD |
| 518 | __ | |oDate of Notification|d2023-02-09 |
| 650 | __ | |aManagement|2UGC |
| 650 | __ | |aEngineering and Technology|2AIU |
| 653 | __ | |aAntecedents |
| 653 | __ | |aConsumer engagement |
| 653 | __ | |aMarketing |
| 653 | __ | |aIndian |
| 700 | __ | |aPathak, Govind Swaroop|eGuide |
| 905 | __ | |anotification |
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