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Shivaji University, Kolhapur [1]
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Shodhganga [1]
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Business management [1]
Consumer decision making [1]
Household care products [1]
Lifestyle goods [1]
Purchase decision process [1]
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English [1]
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2010 [1]
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Doke, Sunil D [1]
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Bhola, Sarang Shankar [1]
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Kolhapur [1]
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A psychographic study of selected market segments for lifestyle goods in urban Maharashtra
Shodhganga
