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CMR University, Bangalore [1]
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Shodhganga [1]
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Arts, Humanities and Languages [1]
Big data adoption [1]
Data-driven personas [1]
Indian online retails [1]
Management [1]
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English [1]
Year
2023 [1]
Researcher
Amarnath, K. N. [1]
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Om Prakash, C [1]
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Bangalore [1]
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A study of data-driven personas in the context of big data adoption in Indian online retails
Shodhganga
