| Type of Material: | Thesis |
| Title: | A study of data-driven personas in the context of big data adoption in Indian online retails |
| Researcher: | Amarnath, K. N. |
| Guide: | Om Prakash, C |
| Department: | School of Management |
| Publisher: | CMR University, Bangalore |
| Place: | Bangalore |
| Year: | 2023 |
| Language: | English |
| Subject: | Data-driven personas | Big data adoption | Indian online retails | Management | Arts, Humanities and Languages |
| Dissertation/Thesis Note: | PhD; School of Management, CMR University, Bangalore, Bangalore; 2023; 18CPHDS001 |
| Fulltext: | Shodhganga |
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| 001 | 449968 | |
| 003 | IN-AhILN | |
| 005 | 2024-10-29 12:44:52 | |
| 008 | __ | 230809t2023||||ii#||||g|m||||||||||eng|| |
| 035 | __ | |a(IN-AhILN)th_449968 |
| 040 | __ | |aCMRB_560043|dIN-AhILN |
| 041 | __ | |aeng |
| 100 | __ | |aAmarnath, K. N.|eResearcher |
| 110 | __ | |aSchool of Management|bCMR University, Bangalore|dBangalore|ein|0U-0723 |
| 245 | __ | |aA study of data-driven personas in the context of big data adoption in Indian online retails |
| 260 | __ | |c2023|aBangalore|bCMR University, Bangalore |
| 502 | __ | |bPhD|cSchool of Management, CMR University, Bangalore, Bangalore|d2023|o18CPHDS001 |
| 518 | __ | |oDate of Notification|d2023-06-26 |
| 518 | __ | |oDate of Viva-voce|d2023-06-24 |
| 650 | __ | |aManagement|2UGC |
| 650 | __ | |aArts, Humanities and Languages|2AIU |
| 653 | __ | |aData-driven personas |
| 653 | __ | |aBig data adoption |
| 653 | __ | |aIndian online retails |
| 700 | __ | |aOm Prakash, C|eGuide |
| 856 | __ | |yShodhganga|uhttp://shodhganga.inflibnet.ac.in/handle/10603/577279 |
| 905 | __ | |anotification |
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