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University of Mumbai, Mumbai [1]
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Advertising agencies [1]
Agency client relationship [1]
Commerce [1]
Organisational issues [1]
Productivity [1]
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English [1]
Year
1992 [1]
Researcher
Parikh, Usha H [1]
Guide
Dani, L M [1]
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Mumbai [1]
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Organisational issues of advertising agencies: a study inselected advertising agencies
