| Type of Material: | Thesis |
| Title: | Organisational issues of advertising agencies: a study inselected advertising agencies |
| Researcher: | Parikh, Usha H |
| Guide: | Dani, L M |
| Department: | Department of Commerce |
| Publisher: | University of Mumbai |
| Place: | Mumbai |
| Year: | 1992 |
| Language: | English |
| Subject: | Advertising agencies | Agency client relationship | Organisational issues | Productivity | Commerce |
| Accession No: | Esp 2454 |
| Dissertation/Thesis Note: | PhD |
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| 001 | 59983 | |
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| 245 | __ | |aOrganisational issues of advertising agencies: a study inselected advertising agencies |
| 260 | __ | |aMumbai|bUniversity of Mumbai|c1992 |
| 502 | __ | |bPhD |
| 650 | __ | |aCommerce|2UGC |
| 653 | __ | |aAdvertising agencies |
| 653 | __ | |aAgency client relationship |
| 653 | __ | |aOrganisational issues |
| 653 | __ | |aProductivity |
| 700 | __ | |aDani, L M|eGuide |
| 852 | __ | |pEsp 2454 |
| 905 | __ | |anotification |
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