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1

Should I win or should I not lose investigating the role of motivation in processing brand related information in advergames

Researcher:Ghosh, Tathagata
Guide:Venu Gopal Rao, K S
University:ICFAI Foundation for Higher Education
Language:English
Shodhganga
2

Integrating the antecedents and consequences of consumer association with a sports team brand

Researcher:Chakraborty, Rajdeep
Guide:Venu Gopal Rao, K S
University:ICFAI Foundation for Higher Education
Language:English
Shodhganga