| Type of Material: | Thesis |
| Title: | Should I win or should I not lose investigating the role of motivation in processing brand related information in advergames |
| Researcher: | Ghosh, Tathagata |
| Guide: | Venu Gopal Rao, K S |
| Publisher: | ICFAI Foundation for Higher Education |
| Place: | Hyderabad |
| Year: | 2014-10-30 |
| Language: | English |
| Dissertation/Thesis Note: | PhD |
| Fulltext: | Shodhganga |
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| 041 | __ | |aeng |
| 100 | __ | |aGhosh, Tathagata|eResearcher |
| 245 | __ | |aShould I win or should I not lose investigating the role of motivation in processing brand related information in advergames |
| 260 | __ | |aHyderabad|bICFAI Foundation for Higher Education|c2014-10-30 |
| 502 | __ | |bPhD |
| 700 | __ | |aVenu Gopal Rao, K S|eGuide |
| 856 | __ | |uhttp://shodhganga.inflibnet.ac.in/handle/10603/27340|yShodhganga |
| 905 | __ | |anotification |
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