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1

Modelling purchase behaviour of rural unorganized FMCG retailers: A study in the context of rural marketing in eastern India

Researcher:Sarkar, Dev
Guide:Kundu, Kaushik
Chaudhuri, Himadri
University:University of Calcutta, Kolkata
Language:English
2

Modelling purchase behaviour of rural unorganized FMCG Retailers A study in the context of rural markting in Eastern India

Researcher:Sarkar, Dev Narayan
Guide:Kundu, Kaushik
University:University of Calcutta
Language:English
Shodhganga