| Type of Material: | Thesis |
| Title: | Modelling purchase behaviour of rural unorganized FMCG retailers: A study in the context of rural marketing in eastern India |
| Researcher: | Sarkar, Dev |
| Guide: | Kundu, Kaushik | Chaudhuri, Himadri |
| Department: | Faculty of Business Management |
| Publisher: | University of Calcutta, Kolkata |
| Place: | Kolkata |
| Year: | 07/09/2017 |
| Language: | English |
| Subject: | Business Management |
| Dissertation/Thesis Note: | PhD |
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| 100 | __ | |aSarkar, Dev|eResearcher |
| 110 | __ | |aFaculty of Business Management|bUniversity of Calcutta, Kolkata|dKolkata |
| 245 | __ | |aModelling purchase behaviour of rural unorganized FMCG retailers: A study in the context of rural marketing in eastern India |
| 260 | __ | |aKolkata|bUniversity of Calcutta, Kolkata|c07/09/2017 |
| 502 | __ | |bPhD |
| 653 | __ | |aBusiness Management |
| 700 | __ | |aKundu, Kaushik|eGuide |
| 700 | __ | |aChaudhuri, Himadri|eGuide |
| 905 | __ | |anotification |
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