| 1 | A study on rural consumer behaviour towards select non durable goods in Coimbatore district | |
| Researcher: | Samuvel, K | |
| Guide: | Chinnadurai, M | |
| University: | Bharathiar University | |
| Language: | English | |
| Shodhganga | ||
| 2 | Product adoption behaviour a study with reference to select consumer durables | |
| Researcher: | Chitra, K | |
| Guide: | Chinnadurai, M | |
| University: | Bharathiar University | |
| Language: | English | |
| Shodhganga | ||
| 3 | Marketing of services a study on non banking finance companies in Tamilnadu | |
| Researcher: | Kothai, S | |
| Guide: | Chinnadurai, M | |
| University: | Bharathiar University | |
| Language: | English | |
| Shodhganga | ||
| 4 | A study on industrial buying behaviour towards purchase of computers | |
| Researcher: | Venkatraman, M | |
| Guide: | Chinnadurai, M | |
| University: | Bharathiar University | |
| Language: | English | |
| Shodhganga | ||