| 1 | Celebrity endorsement and consumer buying behaviour in Kerala - an empirical analysis |
| Researcher: | P, K, Abdussalam |
| Guide: | B, Johnson |
| University: | University of Calicut, Kozhikode |
| Language: | English |
| 2 | |
| Researcher: | M, Dhanisha |
| Guide: | B, Johnson |
| University: | University of Calicut, Kozhikode |
| Language: | English |