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University
The IIS University [1]
Fulltext
Shodhganga [1]
Language
English [1]
Year
2015 [1]
Researcher
Saxena, Aastha [1]
Guide
Kalia, Arvind [1]
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Jaipur [1]
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Evaluative case study on TAM vis a vis a MAP in determining the viewership of TV channels
Researcher:
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Guide:
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University:
The IIS University
Language:
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Shodhganga
