| Type of Material: | Thesis |
| Title: | Evaluative case study on TAM vis a vis a MAP in determining the viewership of TV channels |
| Researcher: | Saxena, Aastha |
| Guide: | Kalia, Arvind |
| Publisher: | The IIS University |
| Place: | Jaipur |
| Year: | 2015-09-10 |
| Language: | English |
| Dissertation/Thesis Note: | PhD |
| Fulltext: | Shodhganga |
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| 245 | __ | |aEvaluative case study on TAM vis a vis a MAP in determining the viewership of TV channels |
| 260 | __ | |aJaipur|bThe IIS University|c2015-09-10 |
| 502 | __ | |bPhD |
| 700 | __ | |aKalia, Arvind|eGuide |
| 856 | __ | |uhttp://shodhganga.inflibnet.ac.in/handle/10603/49284|yShodhganga |
| 905 | __ | |anotification |
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