| Type of Material: | Thesis |
| Title: | Evaluative case study on TAM vis a vis a MAP in determining the viewership of TV channels |
| Researcher: | Saxena, Aastha |
| Guide: | Kalia, Arvind |
| Publisher: | The IIS University |
| Place: | Jaipur |
| Year: | 2015-09-10 |
| Language: | English |
| Dissertation/Thesis Note: | PhD |
| Fulltext: | Shodhganga |
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