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University of Calcutta, Kolkata [1]
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Shodhganga [1]
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Psychology [1]
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English [1]
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2012 [1]
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Mitra, Gouranga [1]
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Ray, Anjali [1]
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Kolkata [1]
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A study on the nature of effectiveness of advertising appeals among consumers in Kolkata
Shodhganga
