| Type of Material: | Thesis |
| Title: | A study on the nature of effectiveness of advertising appeals among consumers in Kolkata |
| Researcher: | Mitra, Gouranga |
| Guide: | Ray, Anjali |
| Department: | Department of Psychology |
| Publisher: | University of Calcutta |
| Place: | Kolkata |
| Year: | 2012 |
| Language: | English |
| Subject: | Psychology | Psychology |
| Dissertation/Thesis Note: | PhD |
| Fulltext: | Shodhganga |
| 000 | 00000ntm a2200000ua 4500 | |
| 001 | 244183 | |
| 003 | IN-AhILN | |
| 005 | 2012-03-30 09:58:39 | |
| 008 | __ | 120330t2012||||ii#||||g|m||||||||||eng|| |
| 035 | __ | |a(IN-AhILN)th_244183 |
| 040 | __ | |aCLCT_700073|dIN-AhILN |
| 041 | __ | |aeng |
| 100 | __ | |aMitra, Gouranga|eResearcher |
| 110 | __ | |aDepartment of Psychology|bUniversity of Calcutta|dKolkata |
| 245 | __ | |aA study on the nature of effectiveness of advertising appeals among consumers in Kolkata |
| 260 | __ | |aKolkata|bUniversity of Calcutta|c2012 |
| 502 | __ | |bPhD |
| 650 | __ | |aPsychology|2UGC |
| 653 | __ | |aPsychology |
| 700 | __ | |aRay, Anjali|eGuide |
| 856 | __ | |uhttp://shodhganga.inflibnet.ac.in/handle/10603/165567|yShodhganga |
| 905 | __ | |anotification |
User Feedback Comes Under This section.