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University
University of Calcutta, Kolkata [1]
Fulltext
Shodhganga [1]
Language
English [1]
Researcher
Ghosh, Saugat [1]
Guide
Bhattacharya, Arabinda [1]
Place
Kolkata [1]
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A study on personality congruence between brand and its consumers
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University:
University of Calcutta
Language:
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Shodhganga
