| 1 | A Study on Promotional Strategic Transformation of Fast Moving Consumer Goods in Chennai city | |
| Researcher: | ALEXANDER C V J VICTORIA | |
| Guide: | M.GANESAN | |
| University: | Bharath University, Chennai | |
| Language: | English | |
| Shodhganga | ||
| 2 | Cognitive effects of advertising on consumer buying process: a study of non-durable products | |
| Researcher: | Singh, Navninderjit | |
| Guide: | Singla, B B | |
| University: | Punjabi University | |
| Language: | English | |
| Shodhganga | ||