| 1 | A study of buying dynamics of popular cement brands in churu district, Rajasthan |
| Researcher: | Pareek, Avinash |
| Guide: | Pincha, Satyam |
| University: | IASE Deemed University |
| Language: | English |
| 2 | Effectiveness of covert advertising on consumer behaviour - A case study of bollywood movies |
| Researcher: | Chawla, Bhawana |
| Guide: | Pincha, Satyam |
| University: | IASE Deemed University |
| Language: | English |