| Type of Material: | Thesis |
| Title: | Effectiveness of covert advertising on consumer behaviour - A case study of bollywood movies |
| Researcher: | Chawla, Bhawana |
| Guide: | Pincha, Satyam |
| Department: | Faculty of Management |
| Publisher: | IASE Deemed University |
| Place: | Sardarshahr |
| Year: | 07/03/2018 |
| Language: | English |
| Subject: | Management |
| Dissertation/Thesis Note: | PhD |
| 000 | 00000ntm a2200000ua 4500 | |
| 001 | 275888 | |
| 003 | IN-AhILN | |
| 005 | 2018-04-03 13:04:02 | |
| 008 | __ | 180403t2018||||ii#||||g|m||||||||||eng|| |
| 035 | __ | |a(IN-AhILN)th_275888 |
| 040 | __ | |aIASE_331401|dIN-AhILN |
| 041 | __ | |aeng |
| 100 | __ | |aChawla, Bhawana|eResearcher |
| 110 | __ | |aFaculty of Management|bIASE Deemed University|dSardarshahr |
| 245 | __ | |aEffectiveness of covert advertising on consumer behaviour - A case study of bollywood movies |
| 260 | __ | |aSardarshahr|bIASE Deemed University|c07/03/2018 |
| 502 | __ | |bPhD |
| 653 | __ | |aManagement |
| 700 | __ | |aPincha, Satyam|eGuide |
| 905 | __ | |anotification |
User Feedback Comes Under This section.