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Title
Researcher
Guide
University
Year
Subject
Department
Language
Place
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University
Pondicherry University, Puducherry [1]
Fulltext
Shodhganga [1]
Subject
Brand [1]
Brand Positioning [1]
International and Area Studies [1]
Purchase Intention [1]
Sports Celebrity Endorsement [1]
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Language
English [1]
Year
2016 [1]
Researcher
Malik, Abdullah [1]
Guide
Sudhakar, Bushan. D. [1]
Place
Pondicherry [1]
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Sports celebrity endorsement in positioning of brand for measuring purchase intention of customers
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University:
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Shodhganga
