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Title
Researcher
Guide
University
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Subject
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University
Punjabi University, Patiala [1]
Fulltext
Shodhganga [1]
Subject
Consumer behaviour [1]
Decision making [1]
Decision making process [1]
Family purchase [1]
Gender role [1]
Management [1]
Spouse [1]
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Language
English [1]
Year
2012 [1]
Researcher
Modi, Sanjeev Kumar [1]
Guide
Singla, B B [1]
Place
Patiala [1]
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Spousal roles in family purchase decision making process
Researcher:
M
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Guide:
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University:
Punjabi University
Language:
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Shodhganga
