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Savitribai Phule Pune University [1]
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Shodhganga [1]
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CRM [1]
Firm performance [1]
Management [1]
Marketing Management [1]
Pune [1]
Services firms [1]
Social Sciences [1]
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English [1]
Year
2017 [1]
Researcher
Bukhari,Atiya Naaz S.S. [1]
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Kazi,Roshan [1]
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Pune [1]
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An analytical study of CRM in IT services firms in Pune and its impact on firm performance
Shodhganga
