| 1 | A study on effectiveness of promotion mix strategies on customers of hospitals in Pune city | |
| Researcher: | Raut, Neelam Vishal | |
| Guide: | Sanvikar, Balkrishna V. | |
| University: | Savitribai Phule Pune University | |
| Language: | English | |
| Shodhganga | ||
| 2 | Efficacy of the balanced scorecard BSC system as an organisational performance management tool | |
| Researcher: | Vijayalakshmi, M. | |
| Guide: | Natarajan, P. | |
| University: | Pondicherry University, Puducherry | |
| Language: | English | |
| Shodhganga | ||